We conduct studies for insurance companies and banks


Our services are mainly centered around the performance of research for the insurance industry.

We undertake all kinds of studies, be it for life or non-life insurance. Of these categories, we analyze all branches: Auto, Home, Health, Community, Commerce, Life, Savings, etc.

Quantitative Studies

On one side, we analyze the Insurance Premiums used in the policies of our client’s main competitors. To do this, we conduct a pricing study that provides us with information about:

• Rankings in premium positioning at a national aggregate level.
• Rankings in premium positioning segmented by all of the analyzed provinces.
• Rankings in premium positioning segmented by the groups indicated by our client.
• Analyses based on the quartiles proposed by our client.
• Analyses each company’s differentials, examined with respect to our client and with respect to the market average.
• Quantitative positioning maps that show the ranking of our client with respect to their competitors.

Qualitative Studies

In the qualitative analyses, we primarily examine:

• Comparative analyses of the basic/optional coverages that make up the products examined in the quantitative study.

• Qualitative positioning maps that show the competitiveness of our client with respect to their competitors.

• Analyses of the current commercial actions of the competition during the study: offers, discounts, promotions, etc.
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info@immarket.es